In May 2012
Donna Laframboise,
journalist and author from Toronto, Canada, declared in a blog article, The World Wakes Up to the World WildlifeFund.
Donna Laframboise
sights two recent articles, the first by Christopher Booker the veteran, well known journalist for the UK newspaper The Telegraph
called, How climate change has gotWorldwide Fund for Nature bamboozled. Very kindly the second article recommended was by
myself and called, Can producers trustWWF to be accountable?
Christopher Booker writes about how far WWF has come from its formation
in 1961 “for the admirable purpose of campaigning to save species endangered by
human activity, it has morphed in the last 20 years into something very different,
more akin to a multinational corporation.”
WWF now, Booker
writes, “is the largest, richest and most
influential environmental lobbying organisation in the world.” WWF is
gaining increasing revenues from partnerships with governments; using its iconic
panda logo undertakes commercial activities and by emotional appeals to the
public for funds to solve dire environmental problems as Booker says the “most fashionable and lucrative of
environmental causes, the “battle to halt climate change”.

The opinion
article, Can producers trust WWF to beaccountable, was published just days before Beef Expo 2012 in Rockhampton during
which the Sustainable Beef roundtable seminar was held chaired by Guy Fitzhardinge, who also as a WWF Australia Governor is charged to “use
their expertise, influence and networks to enhance WWF’s ability to achieve its
programs in Australia and the region.” Those attending the seminar made it clear that
there was little trust by beef producers of WWF’s involvement in the proposed
formation of the Australia Roundtable for Sustainable Beef (ARSB). There was
also the admission by WWF
Australia sustainability manager Rob Cairns that not all of WWF’s campaigns in
the past that impacted upon Australian beef producers were science based. An
Agforce representative expressed their reservations and NT Cattlemen’s Association
executive director Luke Bowen made some poignant observations.
Photo sourced Beef Central of Guy Fitzhardinge
The debate over the
need for an Australian roundtable for sustainable beef and should Australian
beef producers accept the involvement of WWF raged for most of 2012 starting in
February when WWF placed an advertisement in Rural Press’s Queensland Country
Life (QCL) for the position of Sustainable beef project coordinator. There were a number of articles in Australia’s
online beef production publication, Beef Central and there was only a
rare week when if there wasn’t an article about this issue, there was a letter
to the editor in the QCL. Property Rights Australia (PRA) was very active providing
well researched information into the debate and took the strong stand of no
involvement with WWF. Senator Ron Boswell, retiring next election after a 30
year “remarkable career”, made two
strong speeches to the Senate and was published twice on this topic at Quadrant
Online which was subsequently published at QCL. Senator Boswell’s endeavours
were not missed by prominent national opinion columnist Piers Akerman who wrote
[this article] fully endorsed
Boswell.
All this time the
national organisation that is supposed to represent the interest of Australian
beef producers, Cattle Council of Australia (CCA) ignored all criticism of its unreserved
engagement with WWF and did not try to answer factual information presented
into the debate that clearly showed the need for great caution. The one time
that CCA did consult with beef producers about its future operations with the
online survey, Your say beef 2015 and beyond; the highest number of responses was to the question about
engagement with WWF with the overwhelming majority saying no.
“primary producers and their
peak organisations needed to take a united stand against plans by environmental
non-government organisations (ENGOs) to influence their production methods.
"If environmental
activists get their way, farmers will be paying thousands of dollars a year to
get a 'green tick' just so they can continue marketing their products," he
said.
"Groups like WWF and
Greenpeace want to force all our primary producers into expensive certification
schemes.
"They have started with
timber and seafood and are moving into beef, sugar, cotton and other
commodities as well. Grassroots producers and their representative
organisations must fight these schemes or they will cripple primary
industry."
"One of the ENGOs' most
successful tactics has been to pressure companies occupying strategic positions
in the supply chain, such as dominant buyers," he said. "For example,
WWF is sitting at the head of the table in talks with the likes of McDonald's,
our largest single buyer of Australian beef, and JBS, our largest meat
processor, at the so-called Australian Roundtable for Sustainable Beef. WWF
convenes roundtables, such as that for design standards, which are ultimately
certified by an independent third party. The participants then have to publicly
commit to producing, buying and selling within these standards, to be part of
the commodity roundtable, forming what WWF calls 'a chain of sustainability'.
"For farmers, it adds up
to a lot of money. These are schemes that cost individual producers thousands
of dollars for the initial certification process and then regular, ongoing
costs for auditing.
"It's completely
unnecessary because our primary industries already work sustainably, but it
produces a river of gold for the ENGOs and their mates doing farm inspections
and auditing.”
Central Qld cattle
producer and PRA board member, Ashley McKay, in the March 7th issue
of the QCL had a letter to the editor, featured as, Issue of the week. Ashley
McKay congratulates Senator Ron Boswell’s “excellent and accurate denunciation
of the WWF’s sustainability schemes” and gives examples of the multiple times
WWF have been proven to have made grossly exaggerated, emotionalised claims in
what Booker called the “most
fashionable and lucrative of environmental causes, the “battle to halt climate
change”. Donna Laframboise
wrote that the world is waking up to the WWF but it appears not Australian
farming industry bodies; Ashley continues:
“How much more evidence is needed for CCA and Meat
and Livestock Australia (MLA) to wake up and accept the Greens and WWF have
promoted policies and actions damaging the cattle industry for some 20 years
and cost us uncountable millions of dollars in lost production and diminished
asset value.”
On the same day Ashley McKay’s letter has been published both CCA and ARSB
chair and WWF Australia Governor, Guy Fitzhardinge issued separate media
releases. They can be read in [this article] at Beef Central. Turns out to be a good news, bad news scenario; plans
for the Australia roundtable for sustainable beef has been scrapped. This could
be seen as a small victory for beef producers. However CCA are now joining the
Global roundtable for sustainable beef.
If Cattle Council of Australia are awake they certainly aren’t
listening. Why? Well you tell me and you can do so by commenting below. I have
a theory but that will have to wait to the next installment.